MAKE EDUCATED DECISIONS WHEN PURCHASING FRESH CUT FLOWERS!
Education in DIY
I have created a digital book. “Techniques4Flowers-PHASE I” is over 250 pages of fresh flowers! It is devoted to educating the consumer of fresh cut flowers. I also wanted to share the “Tricks of the Trade” I used during my years in the floral industry.
AVAILABLE TO MEMBERS ONLY
I believe there are 4 major categories of floral consumers — DIY, Designers, Shop Owners and Vendors. Each category has different interests and wants. DIY are interested in the availability and care of fresh flowers. Designers are drawn to other designers and classes. Shop owners are interested in maximizing profits. Vendors want to reach all categories of buyers! We hope to spotlight all of these interests!
Techniques4Flowers exists to spotlight and connect these four categories.
By understanding their differences—and where they overlap—we create a more informed, inspired, and efficient floral community.
Through our Flower Model, we connect every part of the floral ecosystem to give consumers a deeper understanding of fresh flowers—from how they are grown and sourced to how they are designed and delivered.
Our platform features insights from industry professionals, educational content, and creative inspiration designed to elevate the appreciation and use of fresh flowers in everyday life.
Techniques4Flowers is a Think Tank for the fresh flower industry—bringing together florists, growers, suppliers, and technology providers to share real-world knowledge, techniques, and inspiration.
We don't just showcase flowers—we reveal the expertise behind them.